Portfolio

Gold Coast Tickets Reinventing a Ticketing Website
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Redesigned GoldCoastTickets.com is an intuitive, buyer-focused experience for one of the country's leading online ticket brokers. The site features easy-to-navigate ticket search, descriptive events content and enhanced customer service.

Gold Coast Tickets recently revamped brand and business to better meet the needs of a hyper-competitive market. AlphaZeta was tapped to re-conceive the nature of an e-ticketing website.

We created a unique eCommerce experience that places the user first, implementing a new and responsive platform that actively anticipates the customer's next need.

Enhanced events pages offer customers more than just ticketing info. Users are invited to browse artist backgrounds, venues, seating info and personalized events calendars. Live chat functionality puts customer service front and center—placing users in instant contact with Gold Coast representatives.

AlphaZeta conducted a rigorous technical review to integrate multiple new systems, including inventory, content and event imagery. The checkout process was scrutinized to ensure that users could not only purchase tickets but also receive notification when out-of-stock tickets became available.

The new GoldCoastTickets.com is an award winning, "Best B2C" and "Best eCommerce" experience. The site works hand-in-hand with offline marketing efforts to boost Gold Coast Tickets awareness. In addition, our new platform optimized site URLs and positively impacted SEO.

Post-launch metrics confirmed key audience behavior: people use Gold Coast Tickets to purchase tickets for events they already know about. Knowing this, we further enhanced the site to make ticket search and ticket purchasing effortless.

TCS Education System An Entrepreneurial Nonprofit Education System
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TCS Education System is an entrepreneurial, not-for-profit educational enterprise dedicated to training professionals in high-level, applied fields to use their knowledge and skills to serve the greater good. Affiliated schools each focus exclusively in one area: Psychology, Education, and Law.

TCS sought interactive partners to collaborate in a strategic digital makeover, encompassing the redesign of three existing sites, the launch of three new sites and the implementation of a CMS system to support the system's growth.

AlphaZeta teamed with Lipman Hearne to deliver on this substantial project. Lipman Hearne focused on interactive marketing and interface design. AlphaZeta spearheaded CMS vendor selection, in addition to the back-end architecture, project development and implementation of the CMS for all experiences.

We quickly determined that CMS selection would be our central task for the project. We needed a platform to support all of TCS's current affiliate schools, while also providing scalability. After gathering requirements from TCS, we had an open field of possibilities. Working closely with Lipman Hearne during interface design, we refined criteria to judge CMS candidates and, ultimately, pick the best platform.

TCS requirements and design elements narrowed our CMS vendor possibilities down to 32. From here, we evaluated each CMS based on features and functionality—from hands on use to demos and discussions with the vendor in person.

Each CMS was scored objectively, and the top five solutions were presented to the client selection team. The client selected three finalists, which were then subjected to a rigorous test of 40 real world scenarios. From there, a clear choice became apparent.

Seamless, our final CMS selection, facilitated the release of all websites by target launch dates. This robust platform came with added functionality: Seamless efficiently supports user customization—enabling non-technical users to update jQuery slideshows and more.

We readily admit: Seamless, an Australian company, was not the obvious partner at the outset. But over the course of a comprehensive review, they clearly became the "best choice" for client and project. Teaming with Seamless also helped introduce their brand to the U.S. market, creating a new and rewarding collaboration with AlphaZeta.

Grainger Building A Buzzing Community
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SupplyLink.com is a living, breathing forum for MRO (Maintenance Repair Operations) professionals to share expertise, ideas and solutions. AlphaZeta directed the visual and functional relaunch of SupplyLink.com to attract, support and retain an active professional community.

Our primary focus was creating a social experience that validates attention, interest and participation—supporting a stronger, more vibrant MRO community. The site had to balance solutions-oriented articles and dialog with the business goals of Grainger, who sell products utilized by the MRO audience.

We looked at the site like a beehive: a place where users congregate after collecting information and experience in the world. Pooling knowledge, MRO users gain the ability to create more informed solutions. The more active and vocal our user-base, the better the experience for all users.

To foster and support such a thriving community, users needed to feel at ease locating information, asking questions and submitting their opinion for comment. In short, users needed to believe that their personal investment would be rewarded with useful insights and an expanded professional network.

AlphaZeta conducted extensive round-tables and persona exercises to pinpoint the needs of MRO professionals seeking and contributing information. In the course of our research, we discovered an area of opportunity: the previous site offered no means to search articles or co-relate articles through keywords.

We revamped the site for quicker access to articles and easy reading. We also developed techniques to highlight Grainger products and offer direct links to the Grainger eCommerce portal for interested users.

Today, users can create profiles and set preferences to filter article content. Those with profiles can comment and advance dialog with other users. A modified primary color palette gave users a sense of familiarity while also conveying the vibrancy of the MRO community.

We've given Grainger a platform to create deeper relationships with both the professional community and their customer base. Thousands of new users have registered on the site since launch.

The redesigned interface put a wealth of MRO industry content at the user's fingertips.

Aon Hewitt Aon Hewitt Merger Announcement

In late 2010, Aon and Hewitt merged to become the largest human capital consulting and outsourcing firm in the world. Together, they serve over 50% of the Fortune 500. Aon needed a trusted partner to develop communications for the forthcoming merger.

AlphaZeta was engaged to develop a digital communications strategy and a major microsite execution. Our strategy needed to highlight key facts while offering a branded experience in keeping with Aon's guidelines. We knew instantly that content hierarchy and presentation were critical for any strategic announcement.

Knowing that both private users and news publications would use the site as a primary source, the microsite was structured to deliver small factoids and in-depth content simultaneously. Users were invited to skim major themes and/or dive deeper into granular topics, such as executive bios, as desired.

AlphaZeta moved quickly, produced a messaging strategy and corresponding design inspired by existing Aon Hewitt imagery—a butterfly with red and blue wings. Set against a white background, the red and blue wings provided a visual theme to emphasize essential subject areas.

We felt it was critical to leverage interactive design elements and reflect the sophistication of the brands. Executive bios were displayed in carousel. A fluid animation of the butterfly was created to give life to the homepage.

Aonhewitt.com created a credible presence for a multinational merger—weaving two major brands together with a fresh, cohesive message. The microsite has become a supporting pillar in the overall story of Aon Hewitt, with key touch-points being referenced across media outlets.

Motorola Official Motorola Store Redesign
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AlphaZeta directed the strategic and creative reboot of the official Motorola store—built to reflect a comprehensive branding refresh for all of Motorola. The site launched with not only a fresh look and feel but also with a totally revamped eCommerce platform.

Our integrated redesign ran in parallel with the Motorola rebrand. Designed to live in tandem with the new incarnation of "Motorola.com," our site honored branding guidelines developed by the Motorola Global Marketing Team while setting the stage for a unique sales experience.

The site, first and foremost, is an eCommerce venture for consumers seeking products direct from the manufacturer. To advance each sale, we honed in on the functional AND emotional needs of the user. Balancing an iconic brand with the goal of making sales was a challenge that AlphaZeta embraced.

AlphaZeta partnered with the Motorola eCommerce team in conducting an eCommerce platform technical review. The question at hand: whether to transition from a currently implemented platform to new a SaaS model.

After months of demos and presentations, the Motorola Business Team made the decision to move forward with the Amazon Seller Services Web Platform 2.0 solution.

With this new technological platform came new capabilities for design and visual presentation. Through the Amazon platform, we gained fluid user click-and-response times and the ability to leverage powerful tools for rich cross-marketing and up-selling.

Since launch, enhancement has been continuous. We've employed analytics tracking tools to make constant refinements, such as updating Home Page elements and product details. Through our redesign, we've seen:

Average Order Items jump from 1.2/order to 2.2/order
AOV increased by 6%
Conversion Rate more than doubled
Bounce Rate declined by 23%
Site search usage drop 35% after implementing new a homepage design, people were able to find what they were looking for faster
Pages per visit increased 22% - these do not include check-out pages

In execution and practice, this site has never been a "carved in stone" experience. Teaming with Motorola, an especially agile client culture, has given our team the capability to continually make improvements in line with site metrics.

Heidrick & Struggles Global Talent Index Infographic
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Heidrick & Struggles, together with the Economist Intelligence Unit, developed a Global Talent Index to measure both current and future global talent trends in the workforce.

AlphaZeta was presented with a unique challenge: to take a wealth of subject-matter data and make it visual. We built an interactive infographic, displaying and inter-relating all results at a glance.

The Global Talent Index contains data for 60 countries with factors that make up the overall talent index score like Quality of Labor Force, Quality of Education and Environment to Nurture Talent.

Considering the sheer amount of data, our visual solution needed to be intuitive and instantaneous. We created a dynamically populated slider, with simple controls to view country data. This empowered the user to quickly and easily switch between data indexes.

Determining Flash to be the optimal method of data delivery in a dynamic environment, we created a smooth interface to parse the data in a variety of digestible ways. With one look, the user can explore country rankings, scores and changes from 2010-2015.

In previous years, the Global Talent Index was presented primarily in a static format. By emphasizing critical data points through dynamic visual presentation, companies were empowered with quick access to objective data. In turn, this data could be utilized to inform and support strategies for talent development.

AlphaZeta 2009 Holiday Card

Every year, AlphaZeta creates an interactive holiday card for clients and friends. The goal is to provide a fun, light-hearted experience while boosting company affinity and awareness.

In 2009, our cards blended classic holiday stories with the crowd-sourcing spontaneity of Mad Libs. Through social media, these stories could be completed by individuals or groups of friends.

Leveraging the convention of the traditional holiday card, we showcased the power of a still under-utilized platform: social media. Instead of marketing social for social's sake, we preferred to get to the root of the issue.

We asked ourselves: what's something normally reserved for in-person interactions that we can dial up in digital? Our creative answer: Holiday Mad Libs.

We selected four holiday stories to reimagine as Mad Libs and created a unique elf character to host each experience. These elves had attitude. If you took too long to fill in your words, the elf became impatient. If you entered an inappropriate term, the elf scolded you.

To add to the fun, users chose to complete a story by themselves or with friends. Clever use of email notifications and social media posts took the stories to another level.

Our cards created a special occasion for users, a reason to share the season through technology. Social media became our collective means not only to promote the cards but also for users to post and discuss their completed Mad Libs.

Emailed to clients, friends and family of AlphaZeta, we boasted a 29% email open rate and 12% unique click-through rate to each card. Carefully considering our target audience, we tailored for mobile- and office-friendly consumption. Filters were employed to block offensive words. CSS and Javascript were utilized to animate and optimize for mobile.

All About Results.

We believe in outcomes for energy invested—yours and ours. Things like galvanized loyalty, record site traffic and increased affinity/sale conversion.

It's about effectiveness. To net the outcomes we both expect, we balance strategic thinking with raw creativity and proven digital process.

Enough talk. See our work and judge for yourself.

Overview
Strategy
Process
Results

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