May 2, 2012 - AlphaZeta
Interactive wins three Horizon Interactive Awards, including Best of Category,
Bronze, and Silver awards for its work on Aon plc’s “Pass It On” Campaign.
The Horizon Interactive Awards is a
prestigious international, interactive media awards competition with a rich
history of recognizing the best websites, video, print and interactive media.
This is AlphaZeta’s second year as award winners.
Aon's "Pass It On" program
combines elements of employee engagement, community service and client
partnerships to demonstrate to the world how Aon focuses on empowering results
for its clients and communities. Since October 2011, three regional route
teams from Aon—Asia Pacific, EMEA, and the Americas—have been competing for
points as they pass real Manchester United footballs along three
transcontinental routes covering approximately 180,000 kilometers, nearly
four-and-a-half times the Earth's circumference. To date, the footballs have
traveled over 165,000 kilometers across160 cities in 55 countries.
To document the real-world travel of
the footballs and encourage global knowledge sharing, AlphaZeta built the www.aonpassiton.com site, where an interactive competition takes place with Aon’s
colleagues. Through this site, Aon
colleagues around the globe earn
points for their team by answering
business-related Questions of the Day and uploading photos and videos from
their offices. In five months, more than 3,200 photos have been uploaded
to the Pass It On website and nearly 580,000
Questions of the Day have been answered.
The campaign won Horizon Awards for
“Best in Category” for Internal Communications, a Bronze Award for
Non-profit/Activism, and a Silver Award for Social Media.
About AlphaZeta Interactive
AlphaZeta is an
award-winning interactive agency and digital consulting firm. We match digital
know-how with marketing savvy to bridge the worlds of brand and business. We live by results, leading clients
from Aon to Motorola in the evolution from transactional to transformational
relationships. Leveraging ideas into actionable experiences — for commerce AND
conversation. Beyond professional. Beyond personal. Human.
Aon plc (NYSE: AON) is the leading
global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing
services. Through its more than 61,000 colleagues worldwide, Aon unites to empower results for
clients in over 120 countries via innovative and effective risk and people solutions and
through industry-leading global resources and technical expertise. Aon has been
named repeatedly as the world's best broker, best insurance intermediary,
reinsurance intermediary, captives manager and best employee benefits consulting firm by multiple
industry sources. Visit www.aon.com for more information on Aon
and www.aon.com/manchesterunited to learn about Aon's global
partnership and shirt sponsorship with Manchester United.
Horizon Interactive Awards
Each year, the
Horizon Interactive Awards receives hundreds, if not thousands of entries from
all over the world. A panel of industry professionals, from diverse
multi-media, graphic design and marketing backgrounds, review the entries to
determine the work that is to be recognized. Entries are given a Gold, Silver,
Bronze, and in some cases honorable mention award distinctions.(www.horizoninteractiveawards.com)
more information about AlphaZeta Interactive visit www.alphazeta.com
Follow us @AZinteractive