May 21, 2013
B2B eCommerce is coming of age. Consumers have been trained by leading B2C eCommerce sites such as Amazon.com to expect a certain user experience when shopping online. They now want the same level of experience in their business lives. Forrester wrote an excellent paper on this called “Key Trends in B2B eCommerce for 2013” that we feel outlines the challenges quite well.
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May 21, 2013
A high transaction eCommerce business has a large product catalog that sells to a B2B audience because of product use, size or minimum quantity ordered. It resembles a B2C eCommerce business. They do not have a direct sales force. Instead they rely on digital marketing to drive customers to the site. The site will conduct a high number of transactions from new and repeat customers to drive revenue.
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May 20, 2013
Humans are geared to hear and see stories. From the time we are children, we are fascinated by them. (Lately, when I’m putting my daughter to bed, she wants me to make up stories on the fly about say, a ballerina and a snake.) As we grow, these stories become more complex, longer and important to our lives.
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